ADVERTISING EXPERIENCE

STRATEGIC PLANNER || PURE GROWTH, NYC

Oct 17 - Present

My role at Pure Growth is similar to a traditional Junior Planner/Strategist role in many ways. However, it is also very different from a traditional strategist's job. I am responsible for social media strategy and creative, brand strategy, campaign strategy, SEO/SEM exploration and implementation, as well as New Business projects. 

​

• Brand Manifestos

• Brand Strategy 

• Social Media Strategy 

• Social Media Creative 

• Social Media Community Management

• Brand Bible / Brand Book / Brand Style Guide

• Category, Consumer, Competitive Research

• New Business Research 

• New Business Presentations

• Internal Creds Decks 

• Internal Agency Case Studies

​​

Skills

• Adobe Photoshop, InDesign, Illustrator

• Microsoft Word, Excel, Powerpoint

• Keynote, Numbers, Pages, OneNote

• Social Media Analytics/Insights/Data 

CONTENT INTERN || CP+B, BOULDER

Summer 2017

The most immersive internship I've had so far. Although I was a Content intern, my primary focus was Strategy. I was able to work on a variety of Content, Strategy, and New Business Projects during my time at CP+B.

STRATEGY ASSOCIATE || MCGARRYBOWEN, NYC

Summer 2016

• Created persuasive new business presentation for possible client within the auto-rental category. 

• Wrote final creative brief in order to spark the minds of creative team. 

• Created comprehensive, unique new business pitch with mcgarry intern team. 

STRATEGIC PLANNING INTERN || Y&R, NYC

Summer 2015

• Conducted brand, product, and consumer research using various research methods and tools 

• Completed an integrated re-branding pitch as end-of-year project 

ADMINISTRATIVE INTERN || FAIRFIELD PREP, CT

Summer 2014

• Shadowed Alecia Thomas, Head of S.E.E.D program and Summer School

• Administrative work: school-wide attendance, financial aid documents, prep. for upcoming school year

• Provided individual academic assistance to students 9th-12th grade