MY DAD'S JOB.

Three months after the robbery, in September of 2009, we moved to the US and started our new life in Fairfield, CT. I attended the local high school as a Freshman. After graduation, I went to the University of Vermont, and studied Sociology and Economics.

My dad, Matthew Bull (yes, he was a model),has been described as a “classic, uncompromising in-your-face creative” (Campaign Live). And, it just so happens that every one of our close family friends is also some sort of creative genius. So, you could say that I grew up in a world of advertising. I never really wanted to pursue any type of career in advertising. I didn’t understand it and, to be honest, I thought of advertising as somewhat fake (Please see Kendall Jenner Pepsi ad). But, as they say, you have to “throw what you know”, so I started interning at various ad agencies each summer.

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Before my first internship at Y&R, NYC (Props to Tony Granger), I was talking to my dad about an ad I remembered him showing me when I was younger and still lived in Cape Town. The ad was for Dulux paint in South Africa. It was a simple paint strip print ad that pictured a black man and white woman holding hands, resting on the woman’s pregnant stomach. The tagline, for the ad produced in the new post-apartheid South Africa was, “Dulux. Any Colour You Can Think Of”. Suddenly, I was hit with the realization that I actually wanted to be apart of the ad world because it was ballsy and smart, and a place where all my ideas and hard work could actually become something. So, here I am today, living and loving advertising. 

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LESSON 3: PROFIT MAY ALWAYS BE THE UNDERLYING GOAL OF ADVERTISING, BUT IT CAN REACH MILLIONS AND HAVE MONUMENTAL EFFECTS ON THOSE WHO SEE IT. ALWAYS CREATE TRUTHFUL WORK YOU BELIEVE IN. AND NEVER BE AFRAID TO STAND OUT. AND, JUST A LITTLE HEADS UP, MAKING MONEY IS PREEEEETTY IMPORTANT. IT ISN'T EVERYTHING, BUT IT'S DEFINITELY SOMETHING.