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PAST EXPERIENCE

What I’ve Done

STRATEGIC PLANNER, PURE GROWTH || NYC

October 2017 - Present

My role at Pure Growth is similar to a traditional Junior Planner/Strategist role in many ways. However, it is also very different from a traditional strategist's job. I am responsible for social media strategy and creative, brand strategy, campaign strategy, SEO/SEM exploration and implementation, as well as New Business projects. 

  • Brand Manifestos

  • Brand Strategy 

  • Social Media Strategy 

  • Social Media Creative 

  • Social Media Community Management

  • Brand Bible / Brand Book / Brand Style Guide

  • Category, Consumer, Competitive Research

  • New Business Research 

  • New Business Presentations

  • Internal Creds Decks 

  • Internal Agency Case Studies

Skills

  • Adobe Photoshop, InDesign, Illustrator

  • Microsoft Word, Excel, Powerpoint

  • Keynote, Numbers, Pages, OneNote

  • Social Media Analytics/Insights/Data 

CONTENT STRATEGIST INTERN, CRISPIN PORTER + BOGUSKY || CO

Summer 2017

The most immersive internship I've had so far. Although I was a Content intern, my primary focus was Strategy. I was able to work on a variety of Content, Strategy, and New Business Projects during my time at CP+B.

STRATEGY ASSOCIATE, MCGARRYBOWEN || NYC

Summer 2016

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PLANNING INTERN, Y&R || NYC

Summer 2015

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